How To Write Effective Facebook Ad Copy

Facebook ad copy

How To Write Effective Facebook Ad Copy

In this video I talk about how you can write really effective copy for your Facebook ads.

Most people don’t spend enough time on this, but the text that’s included in your ads is obviously really important.

Whether your using videos or images in your ads, it’s often the text that convinces people to take the action you want them to take…

Or not, if it’s not very compelling.

Firstly, it’s really important to establish your principle hook. What is the number 1 reason why people buy your product or service?

Principle Hook

Does your product or service save them time or money? Does it help them get fantastic results? Or even make them feel good about themselves?

People will buy something if they think it’s going to help them get something they want. Or avoid something they want to avoid.

You need to make that very clear in your ad. This product or service will get you x or stop you getting y.

And both side are really important. I have a gym membership because I want something – I want to be shape. But I use an accountant because I don’t want something – I don’t want to have to do my own tax return.

Most people make the mistake of just talking about what their product or service is and not what it does for their prospects.

There’s also a good chance that what you think is your principle hook, actually isn’t.

When we create campaigns for our clients, we’ll create around 5 different ads with 5 different hooks. And we’re often surprised which one the winner is.

Create Multiple Ads

Finding that winner is critical because that hook, is what will convince them to become customers.

Nearly all products and services will have more than one benefit.

Using the accountant example again, I could:

  • Buy their services to save myself time and not do it myself
  • Use them to avoid making mistakes and getting penalised by HMRC
  • Use them to help me reduce my tax bill.
  • etc.

You get the idea.

I would strongly recommend that you create multiple ads, each with a different hook.

Then run those ads to your target market and after about a week see which one performs best. Then pause the others and continue with the winner.

Just that simple exercise will make a big difference to your Facebook ads and the results that you get.

I mentioned at the beginning of the video that Lead Guru is a digital marketing agency and that we specialise in Facebook advertising.

And if you would like to take your Facebook advertising to another level then we can create campaigns for you and help optimise your campaigns to produce better results.

All you need to do is let us know.

If you’re interested, please leave a comment below or get in touch via our contact page.

I’d be very happy to give you a call to find out exactly what you’re looking to achieve and how we can help.

About The Author

Ben Heath

Ben Heath is a Facebook advertising expert, writer and the Founder of Lead Guru. Alongside creating content for our online community, he works closely with our clients to develop and implement Facebook advertising strategies that deliver industry leading ROIs.

11 Comments

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    Martin

    Reply Reply May 12, 2017

    Informative video thank you

    • Avatar

      Ben Heath

      Reply Reply May 13, 2017

      Thanks a lot Martin

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    Nigel Rooney

    Reply Reply May 13, 2017

    Do you cater for the small business. Or are you after bigger fish.
    Good video

    Nigel

    • Avatar

      Ben Heath

      Reply Reply May 14, 2017

      Hi Nigel, we work with a wide range of businesses including smaller businesses. I will send you an email tomorrow.

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    Ashok

    Reply Reply May 18, 2017

    I am energy healer and facilitator for energy haling courses. Detail is given in my website. Although it is under upgrade process. How can I be benefited.

    • Avatar

      Ben Heath

      Reply Reply May 18, 2017

      Hi Ashok, thank you for getting in touch. I have just sent you an email.

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    Dawn Ward

    Reply Reply May 19, 2017

    Hi Ben, this was an informative and I am going to put these principals into action. I am a very small struggling bridal business. The bridal industry is quite unique in the way it works. Do you work with our industry and could you tell me the costs involved . Thank you

    • Avatar

      Ben Heath

      Reply Reply May 19, 2017

      Hi Dawn, I’m glad you enjoyed the video. We have worked in your industry before and I’ll send you an email now.

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    Michael

    Reply Reply May 26, 2017

    Hi Ben. We’re an established home furnishings retailer based in Northern Ireland. It’s a small but extremely crowded and seriously competitive market place. Our new website with ecommerce facility is targeted to go live by the beginning get of August. Have you worked in this industry before?

    • Avatar

      Ben Heath

      Reply Reply May 26, 2017

      Hi Michael, we haven’t worked with a furniture retailer before but we have worked with and generated great results for an interior design company and multiple architects. I think the best thing would be for us to jump on the phone for a quick chat. I’ll email you now to get details.

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    Clintonreers

    Reply Reply July 1, 2017

    hello .

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