Facebook Ads Audience WAY too Expensive? Here Are Some Answers
Many people think that high CPMs (cost per 1,000 impressions) are just something they need to live with when they are advertising on Facebook or Instagram, but that doesn't always
Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
How to Find Facebook Targeting Options Now That Facebook Audience Insights Is Gone!
Facebook has removed it's Audience Insights tool! This is the way that many marketers have found Facebook audiences to target, which means that many folks are wondering what to do
Target Your Competitor’s Audience on Facebook with This Simple Trick!
Getting your targeting right in a Facebook ad campaign can be the difference between a successful campaign and one that bombs. But figuring out what interests to target and how
How To Target Your Competitor’s Customers With Facebook Ads
Have you ever wished you could target the customers of your competition with Facebook ads? Maybe you are able to: Provide the customer with a lower priceGet them a more innovated