The Ideal Facebook Video Ad Length

Facebook video ad length

The Ideal Facebook Video Ad Length

So what is the ideal Facebook video ad length?

This is a question that I get asked all the time, “How long should my video ads be?”

Well, we’ve run a bunch of experiments.

And we’ve got a pretty good idea of what works best, and that’s what I’m going to cover today.

The first thing I’ll say about video ads on Facebook is they should be as long as they need to be, but absolutely no longer than that.

You have to remember that attention spans online, and Facebook in particular, are very short.

The Facebook newsfeed is a very interesting place with lots of distractions, so we don’t want to make videos any longer than they needs to be.

But the reason why I say it needs to be as long as it needs to be is because you shouldn’t cut yourself short in order to produce a short video.

Educational Video Content

Let’s say you’re creating educational content, and you’re advertising that on Facebook.

You want to make sure that you explain the concepts in that educational content fully.

Don’t jeopardise the value of your content by trying to produce a really short video.

Because at the end of the day, if you’re looking to educate your target market and you don’t take enough time to actually explain it properly, there’s no point in running the ad in the first place.

From what I’ve seen, the best length of educational video content on Facebook is around about two to four minutes long.

Of course, you could go over that if you’re explaining something particularly complex, or if there are many points that you want to discuss, but I wouldn’t recommend it.

Remember, attention spans on Facebook are very short.

The Facebook news feed is a very interesting and engaging place, and if the video is too long, people will see that and they won’t bother watching to the end.

I wouldn’t go much shorter than two minutes either because you’ll have an intro, which may take 10 or 15 seconds, and you’ll have some sort of call to action at the end, which might take 30 seconds.

When you start getting beneath that two minute mark, you haven’t got enough time to deliver real, valuable content in the middle.

So, something around about three minutes is perfect.

This gives you enough time for an intro and a call to action, and to deliver some really great actionable content in the middle, without it being too long.

Product Demonstration Videos

One obvious caveat to this, is product demonstration videos.

In that case, the video really just needs to be as long as it takes for you to demonstrate your product.

If you’ve got something very complex that needs to be constructed, then you’re going to need a longer video.

Most product demonstration videos though, are going to be really short.

If it can be short and still get the message across, then go for that.

Entertaining Videos

If you’re looking to promote entertaining video ads on Facebook, then the length really depends on how entertaining your video actually is.

You could probably get away with a 10 or 12 minute video if it’s very entertaining, really engaging and really holds people’s attention.

Most entertaining videos are going to be quite short, and in that case, feel free to go under that two minute guideline that I recommended for educational videos.

Interested In Working With Us?

If you are looking to get better results from Facebook than what you’re currently getting, we can almost certainly help you with that.

Lead Guru is a digital marketing agency that specialises in Facebook advertising.

And we’ve run many, many profitable campaigns in many different industries.

We’ve run campaigns designed to generate leads, to build email lists, to make direct sales, to grow companies’ brands, etc.

Whatever it is that you’re looking to achieve on Facebook, we can almost certainly help you get there faster.

If you are interested in working with us and interested in our services, then you can let us know by leaving a comment below.

Or, you can get in touch via our Contact Page.

Hopefully I’ll speak to you soon, but either way, best of luck with your Facebook video ads.

Bye for now.

About The Author

Ben Heath

Ben Heath is a Facebook advertising expert, writer and the Founder of Lead Guru. Alongside creating content for our online community, he works closely with our clients to develop and implement Facebook advertising strategies that deliver industry leading ROIs.

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