Facebook Page vs. Facebook Group – Which is Best?
This is one of those things that can get really confusing really fast. Facebook has pages and groups. They seem similar on the surface, but have different functions.
I get questions regularly about the difference between the two and when you should use each one.
In this guide I’m going to be showing your what the difference between a Facebook page and a Facebook group is. I’ll go over the:
- Technical differences
- How they function
- Which is a better option for you to generate customers
Here’s my Facebook Page: https://www.facebook.com/leadguru
The way I think about a Facebook page is that it’s almost like a mini website on Facebook.
That makes a page a fantastic place for your prospects and your customers to be able to find that information about your business.
So for example, you can include that in the about section down here on the left hand side of the page.
You can post updates and news and things on your own feed here.
I’m writing this during the coronavirus crisis, and what I’m seeing businesses do at this moment is posting news about when their hours are, when they are likely to be open again, and whether they are offering delivery.
Facebook pages are also great places for your prospects and customers to get in touch. Many people will message you on your page. In fact, a lot of people prefer to use Facebook messenger over a traditional contact form.
Who should use a Facebook Page? If you are going to do any marketing at all on Facebook, you should set up a Facebook page for your business. They are quick and easy and don’t require a ton of maintenance.
One thing to note is that Facebook Pages have changed in the last five or six years.
Note: We used to recommend that you post on a regular basis, because you could get a lot of organic (free) reach that way. But that kind of reach doesn’t happen anymore.
Because of the reduced organic reach, a Facebook page is no longer a good place to get customers, or generate leads from. It’s very, very difficult to reach new people through a Facebook page.
You can do that through ads, but not through the page itself.
Pro Tip! For most small businesses, running Facebook Ads is a VERY good way to acquire new leads and customers. It can be a very effective methodology. If you want to learn more, check out my Beginner’s Guide to Facebook Ads.
Generally speaking, you will want to update your page enough to look like you are engaged in your business. You can post:
Posting once a week or once every two weeks is probably enough for most businesses.
Here’s my Facebook Group: https://www.facebook.com/groups/483271052092516
You can join the group by clicking here and requesting to join.
In my group I go over lots of tips and tricks for Facebook advertising.
One of the things that you may notice is that my group has far less members than my page has likes.
- Page – 145,000 likes
- Group 41,500 members
Even though the group is significantly smaller it’s MUCH more valuable to my business than the Facebook page.
That’s because although you can’t get much organic reach from a Facebook page, groups still get a lot of organic reach.
In fact, here’s a video that shows just how much money I make from my Facebook group.
Generally speaking, it’s hundreds of thousands of pounds a year.
Facebook groups are VERY different from Facebook pages. Because instead of acting like a mini website like pages do, groups act more like a forum or online community.
In a group it’s all about engagement. And not just engagement with me, but engagement between the group members as well.
People will post questions they have and help each other out.
Overtime, this creates a real community and a fantastic resource for people to engage with.
My group is about Facebook advertising, but you can create a group in any industry, hobby, or interest you want.
You’ll see here that I posted a live training where people commented and I got 59 comments and well over 1000 views.
Those people will engage and some might buy our services. For our agency, a group is very valuable.
Tip: There is a simple formula that we use to grow our Facebook group. You can see exactly what we do in my post “How to Add 1000 Members to Your Facebook Group Fast.”
But that doesn’t mean that everyone should create a Facebook group. They are a lot more effort to create and build than a page is and they can take a lot of resources to properly maintain.
Who Should Start a Facebook Group?
If Facebook is going to be a large proportion of your marketing efforts and if you have a lot of content that people will be able to consume on Facebook that’s criteria one.
The second criteria is do your products or services lend themselves to a sense of community? In my case, it’s very beneficial for people to be able to ask and answer questions about Facebook ads, so the community is already built in.
If you meet both of these criteria you should consider starting a Facebook group.
A group is something you need to REALLY commit to. It can be very worth it, but you need to understand the time and resources commitment before you jump in.
Another quick note is that if you start a Facebook group you need to make sure you are taking charge of and guiding the community. This isn’t something you want to leave to chance.
In our group we’ve turned on post approval, so no one can post in the group unless it’s been approved by a moderator first.
That helps prevent spammy and/or abusive posts.
In a group you have to have rules, monitor the behavior, and enforce the rules.
More Free Resources for Facebook Ads
Video Tutorial: Facebook Page vs Facebook Groups
In this video I go over when to use Facebook Groups and when to use Pages as well as the pros and cons of groups.
The Bottom Line on Facebook Groups and Facebook Pages
Facebook groups and Facebook pages serve very different purposes.
A Facebook page is like a mini website on Facebook where people can find out about your business.
A Facebook group is – at it’s best – an engaged community that takes a lot of engagement from the business and that you can leverage to create sales.