Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
How to Find Facebook Targeting Options Now That Facebook Audience Insights Is Gone!
Facebook has removed it's Audience Insights tool! This is the way that many marketers have found Facebook audiences to target, which means that many folks are wondering what to do
Target Your Competitor’s Audience on Facebook with This Simple Trick!
Getting your targeting right in a Facebook ad campaign can be the difference between a successful campaign and one that bombs. But figuring out what interests to target and how
How to Create Facebook Ads Custom Audiences Post iOS 14
There's no doubt that the iOS 14 update has changed how we do certain things with Facebook ads. That's because the iOS 14 update impacts the amount of data Facebook
A New Approach to Facebook Lookalike Audiences Since the iOS 14.5 Update
If you advertise on Facebook you probably have heard or seen the affect that iOS 14.5 has had on advertising campaigns in Facebook. The short version of what happened is that
Facebook Ads Retargeting Has Changed! Do This…
Today, I'm going to go over how Facebook ads retargeting has changed. iOS 14 and other changes have had a big impact on retargeting and how that works in the
How To Target Your Competitor’s Customers With Facebook Ads
Have you ever wished you could target the customers of your competition with Facebook ads? Maybe you are able to: Provide the customer with a lower priceGet them a more innovated
How to Build an Audience with Facebook Ads
Building an audience with Facebook ads is something that is FAR undervalued when it comes to Facebook advertising. But here's the thing. When it comes to digital marketing if you
Facebook Ads B2B Targeting Tutorial
Reaching other business on Facebook is a lot harder than reaching end consumers. Because of that a lot of people think that you can't advertise any sort of B2B products