Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
CBO vs. ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
There are two ways to optimize your spend or budget in a Facebook ad campaign: Campaign Budget Optimization (CBO) or Ad set Budget Optimization (ABO). Facebook introduced CBO about 3
Facebook Ads Results Drop Off From iOS 14? Do This NOW!
In this guide, I'm going to show you exactly what you should do if you've seen a drop-off in your Facebook and Instagram advertising results with the iOS 14 enforced
How to Recover a Disabled Facebook Ad Account
This is a question I get asked all the time. People want to know what to do when they get their Facebook Ad account disabled. Often they didn't break any
How Many Facebook Ads Should You Run?
I get a lot of questions about how many Facebook ads to run at any given time. It's a good question. You want to run enough to give yourself the
Why Do Facebook Ad Results DROP OFF After a Few Days?
Many Facebook advertisers have had the experience where they launch a new Facebook ad campaign and it does really well
Facebook Buying Types – Auction vs. Reach & Frequency
Facebook ads can be confusing with all the options for what seems like
What is the Facebook Ads Learning Phase? And Why Does it Matter?
The Facebook ads learning phase is critical to their campaign optimization process. Here's how it works: How the Facebook Ads Learning Phase Works: When you create an ad set and select an
How Much Does Facebook Advertising Cost? (UK, US, India & More)
So how much does Facebook advertising cost? I'm asked this question all the time. Which makes sense