Are You Optimizing for Accidental Clicks with Your Facebook Ads?
It's astonishingly easy to optimize for accidental clicks if you're running a Facebook traffic campaign. The Facebook default settings for traffic campaigns means that Facebook is going to be targeting
Facebook Ads: Optimization for Ad Delivery – Which is Best?
The Optimization for Ad Delivery section is an important part of your Facebook ads campaign and something that you don't want to skip over. Facebook doesn't hide it, but it
Which Facebook Attribution Setting Should You Use? 7 Day, 1 Day, Etc.
Facebook attribution settings can be confusing, and what looks like the best choice may not always work as well as you think. I get a ton of questions about this and
Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
CBO vs. ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
There are two ways to optimize your spend or budget in a Facebook ad campaign: Campaign Budget Optimization (CBO) or Ad set Budget Optimization (ABO). Facebook introduced CBO about 3
Facebook Ads Results Drop Off From iOS 14? Do This NOW!
In this guide, I'm going to show you exactly what you should do if you've seen a drop-off in your Facebook and Instagram advertising results with the iOS 14 enforced
How to Recover a Disabled Facebook Ad Account
This is a question I get asked all the time. People want to know what to do when they get their Facebook Ad account disabled. Often they didn't break any
How Many Facebook Ads Should You Run?
I get a lot of questions about how many Facebook ads to run at any given time. It's a good question. You want to run enough to give yourself the
Why Do Facebook Ad Results DROP OFF After a Few Days?
Many Facebook advertisers have had the experience where they launch a new Facebook ad campaign and it does really well