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Lead Guru Case Studies.

Pipeliners Cloud

Pipeliners Cloud supply high-quality welding umbrellas and Cary inspired caps. They have developed their own heavy duty and revolutionary 36 rib system umbrella that is incredibly popular within the welding industry. Their product’s ability to withstand the elements sets it apart from the competition.

What We Do

With already established demand for their products, Pipeliners Cloud engaged us to help get the word out to a wider audience and drive large volumes of sales.

Unlike most Facebook advertisers, they operate in a B2B space and that can make targeting a particular challenge. When we first started running their campaigns, getting the targeting right was the primary focus given the specificity of their target audience.

Having settled on a targeting combination that consistently delivers results, our focus turned to ad creative. Given the obvious advantages of Pipeliners Clouds’ products it has been important to use ads that highlight those. Video demonstration ads are a mainstay of our campaigns and have driven significant sales.

Results & Stats

Due to the results achieved we were able to scale Pipeliners Cloud’s campaign in time to take advantage of their peak season.

+2,256
Purchases Generated
+88,277
link clicks generated