Video: Scale Facebook Ad Campaigns with Lookalike Audiences

scale facebook ad campaigns

How to Scale Facebook Ad Campaigns with Lookalike Audiences Once you’ve got a Facebook ad campaign that’s profitable, you’re going to want to scale it. But how do you scale a Facebook ad campaign? The obvious answer seems to be to just increase your ad budget and that can work for a while… But what…

Continue Reading

How To Install The Facebook Pixel On A WordPress Website

install Facebook Pixel wordpress website

Want to know how to install the Facebook Pixel on a WordPress website? Then you’ll find this step-by-step video really useful. In this video I explain what the Facebook Pixel is… How you can use it… Why it’s critically important that you have the Facebook Pixel installed on your website if you’re running Facebook ads……

Continue Reading

Facebook Ads Guide – How To Reduce Your Cost Per Lead (& Sale) Fast!

facebook ads guide

Want to know how to reduce your cost per lead and sale with Facebook ads? Then this step-by-step Facebook ads guide is for you. In this short Facebook ads guide I’ll show you how I recently reduced my cost per lead from £1.59 to just £0.70. Specifically, you’ll learn a new Facebook advertising strategy –…

Continue Reading

How Long Should Your Email Copy Be?

Email copy length

How Long Should Your Email Copy Be? In this post I’m going to answer a big email marketing question. And that’s how long should your email copy be? Well, I think most email marketers get this wrong. I think they write too much copy and make their emails far too long. The issue with really…

Continue Reading

Stop Promoting Naked Content On Facebook

content on Facebook

Stop Promoting Naked Content on Facebook In this post I’m going to tell you why you should stop promoting naked content on Facebook. All the digital marketing experts say that you should be promoting content on Facebook. They say you should be promoting blog posts or videos or podcast episodes, but they’re not telling you…

Continue Reading

How To Stand Out On Facebook

stand out on Facebook

This video will show you how to stand out on Facebook. More and more businesses are starting to advertise on Facebook which is making the landscape very competitive. And that means standing out is more important than ever. If you want to succeed with Facebook advertising then you need to find a way to differentiate…

Continue Reading

Set It & Forget Facebook Ad Campaigns

set it forget it

So is it possible to create set it and forget Facebook ad campaigns? I’m not so sure. And in this video I explain why, and what you need to do to make sure your Facebook ad campaigns keep delivering results. Click here to download our free 5-Part Facebook Ad Template: http://www.leadguru.co.uk/facebook-ad-template-lp/

Continue Reading

Facebook Ads or Instagram Ads?

Instagram Ads

Facebook Ads or Instagram Ads? What’s better Facebook ads, or Instagram ads? We’ve experimented with a lot of Facebook ad campaigns and we’ve repeatedly tested all the placement options (including Instagram). Right now the winner is pretty clear and you can watch the video to find out. Click here to download our free 5-Part Facebook…

Continue Reading

11 Copywriting Tips For Facebook Ads

copywriting tips facebook ads

What is the most important part of any ad? The message. When creating your message, you must ask yourself these questions: What is it you want to say? Who is your audience? What do you want your audience to do? Once you have the answers to these questions, only then can you create a message…

Continue Reading

Facebook Page Custom Audiences

How to create Facebook Page custom audiences When you use Facebook Page custom audiences in your Facebook ad campaigns… You’re able to specifically advertise to people that have engaged with your Facebook page. And that’s a very effective targeting option because those people are highly likely to buy your products and services. Click here to…

Continue Reading