15 Facebook Ad Placements in Ads Manager Explained

Facebook ad placements

Want to reach more customers on Facebook? If so, Facebook Ads Manager allows you to choose the places where your ads are most likely to raise brand awareness, drive traffic to your website, increase app installs, obtain more video views, collect leads, improve conversions, and increase sales. In this post, we’re going to explore 15…

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How To Create Facebook Lead Ads That Convert in 2020

facebook lead ads

Want to create Facebook lead ads that successfully convert prospects into leads? Wondering what to offer and include in your ads? In this article, you’ll discover how to create Facebook lead ads that convert in 2020. Let’s get started by imagining the following scenario… You see a Facebook Ad for a new exercise program. You’ve…

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6 Techniques To Improve Facebook Lead Quality (FAST!)

facebook lead quality

Are you generating leads from Facebook, but the quality of those leads isn’t good enough? Want to know how to improve Facebook lead quality? This article shows you exactly how to improve the quality of the leads you generate on Facebook. Facebook Lead Quality vs Quantity Before we get into the specific techniques for improving…

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How To Create The PERFECT Facebook Video Ad (Step-by-Step)

facebook video ad

Want to know how to create the perfect Facebook video ad? In this article, I show you how to create a video ad on Facebook that demonstrates your expertise, provides value to your target market and (most importantly) gets people to convert. The best way to show people how to do something is with an…

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How To Be Omnipresent To Your Target Market With Facebook Video Ads

omnipresence facebook ad campaign

The popularity of Facebook advertising has exploded over the past 5 years. But that doesn’t mean everyone is succeeding with the platform. Service providers and high end retailers often struggle to convert impressions into leads and sales. The strategy detailed in this article is designed to help them produce much better results. A lot of…

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How to Increase the Value of Website Visitors with Facebook Live Chat

Facebook Live Chat

Wondering how to drive more leads and sales online? Want to increase your website’s conversion rate? In this article, you’ll discover how to use Facebook live chat to start a conversation with your website visitors and significantly increase your conversion rate. Increasing Website Visitor Value All digital marketers want more website traffic, because more website…

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Facebook Ads Relevance Score: 11 Ways to Improve it in 2020

Facebook ads relevance score

The Facebook ads relevance score is a number from 1-10 that shows how well your ad is being received by your target audience. Each individual ad is given a relevance score once it has generated more than 500 impressions. 10 is the highest relevance score an ad can achieve, 1 is the lowest. The more…

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How to Create an Evergreen Facebook Retargeting Campaign that Avoids Ad Fatigue

Facebook retargeting campaign

Want to create a Facebook retargeting campaign that doesn’t require frequent adjustments? Wondering how to avoid ad fatigue with small retargeting audiences? In this article, you’ll discover how to create an evergreen Facebook retargeting campaign that simultaneously promotes multiple ads and uses the frequency capping feature. Facebook Retargeting Campaigns It’s now well established that retargeting…

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How to Use Facebook Ad Bid Caps to Prevent Skyrocketing Costs

Facebook ad bid caps

In this article I’m going to show you how Facebook ad bid caps work. But first I need to explain why they are important… Facebook advertising is a competitive market place. How much your ads cost depends on a number of factors, but one of the most important is the competition. More Facebook advertisers equals…

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7 Facebook Ad Targeting Tips to Boost ROI in 2020

Facebook Ad Targeting Tips

Want to significantly boost your Facebook advertising ROI in 2020? Targeting is one of the most important components of any campaign, and these 7 Facebook ad targeting tips will definitely help… 1) Retarget Website Visitors The people that have already visited your website are much hotter prospects than those that haven’t. They have demonstrated that…

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