What is the Facebook Ads Learning Phase? And Why Does it Matter?
The Facebook ads learning phase is critical to their campaign optimization process. Here’s how it works: How the Facebook Ads Learning Phase Works: When you create an ad set and select an objective, Facebook will optimise your campaign for that objective. In other words, Facebook will put your ads in front of people that are…
3 Keys to Success with Facebook App Install Ads
So you’ve spent a lot of time and money creating an app, and now you need to find a way to generate users. Facebook app install ads is one of the best ways to do just that. Generating app installs is not easy. There are over 2 million apps available in the Apple App Store,…
How To Set A Facebook Ad Budget For Your Business in 2019
There are many ways to approach this and you can definitely find differing advice online. But here’s how I approach the scary Facebook ad budget question for our business and what I recommend my clients do as well. In fact, this will work for any online advertising, it’s not limited to Facebook. But before I…
How to Create Facebook Reach Ads Using the Reach Objective
There are 13 different Facebook ad objectives and each has its place. But sometimes you just want to get your message out to as many people as possible, and that’s what Facebook reach ads are for. Facebook ad objectives are split into 3 categories: Awareness, Consideration and Conversion: Reach falls under the Awareness category and…
How To Promote Your Blog On Facebook
Picture this: You’ve just written an EPIC blog post and you’re super excited to hit the ‘publish’ button and let the world see your new content. But how do you get people to actually SEE your blog post? There are a ton of ways you can promote your blog post across various outlets, but today…
Which Facebook Ad Bidding Strategy Should You Use: Lowest Cost or Target Cost?
Scaling a Facebook ad campaign whilst maintaining a low cost per lead or sale can be very difficult. There are 2 Facebook ad bidding strategies to help you tackle this issue. If you’re not achieving the ROI that you’re looking for. Or if you are, but only with a small ad budget, ad bid strategies…
How to Retarget Website Visitors on Facebook
Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or remarketing, is a form of online advertising where marketers advertise to people that have already interacted with their business. There are many…
3 Ways to Combat Facebook Ad Frequency Issues
First, let’s define Facebook ad frequency. It’s a very straightforward concept. Facebook ad frequency refers to the number of times the average person within your target audience has been shown a particular ad. For example, an ad frequency of 5, means the average person within your selected targeting options has been served your ad 5…
How to Use the Target Cost Bid Strategy to Scale Facebook Campaigns
Many advertisers have scaled initially profitable Facebook ad campaigns and seen their ad costs skyrocket as a result. As you spend more, you advertise to a larger number of people and the larger your audience is, the less specific it becomes. Facebook is aware of this problem and they have created the target cost bid strategy…
How to Use the CBR Method to Build a Brand on Facebook
Facebook ads can be a fantastic tool to generate leads and sales. But I would argue that their most effective application is to build a brand on Facebook. In this article, I walk you through the step by step process I used to build my brand with Facebook. In fact, I have used this Facebook…
