How to Create a Facebook Ads Frequency Cap
In this guide, I'm going to show you how to create a Facebook Ads frequency cap. Frequency caps can be very valuable because they can stop people within your target
Facebook Page vs. Facebook Group – Which is Best?
This is one of those things that can get really confusing really fast. Facebook has pages and groups. They seem similar on the surface, but have different functions. I get questions
The Ideal Facebook Ads Audience Size
I get this question all the time: "Ben, how big should my Facebook audience size be?" Like most things in Facebook, this question doesn't have one set answer. So, what I'm
How to Create Facebook Lead Forms that Convert in 2020
Some of the most powerful campaigns you can run are Facebook lead generation campaigns. If you set them up well, they can pull in a steady stream of qualified
How to Create a Facebook Custom Conversion
Facebook custom conversions can give you a lot more flexibility in how you run your campaigns. In this guide, I'm going to show you how to set up Facebook custom
How To Create Facebook Slideshow Ads That Convert!
There are a ton of ad formats on Facebook, and it can get confusing to know which one to use and in what circumstance to use it. That's why, in this
Facebook Buying Types – Auction vs. Reach & Frequency
Facebook ads can be confusing with all the options for what seems like
How to Advertise an Interior Design Business on Facebook
Today I'm going to go over how to advertise an interior design business on Facebook. At our agency we've done this very successfully several times - getting quality leads
Facebook Targeting Tool – How to Target Friends of People Who Like Your Page
In this tutorial, I'm going to show you a feature in the Facebook targeting tool called connections that a lot of people don't know about, but that can be quite