How To Create The PERFECT Facebook Video Ad (Step-by-Step)
Want to know how to create the perfect Facebook video ad? In this article, I show you how to create a video ad on Facebook that demonstrates your expertise, provides value to your target market and (most importantly) gets people to convert. The best way to show people how to do something is with an…
How To Be Omnipresent To Your Target Market With Facebook Video Ads
The popularity of Facebook advertising has exploded over the past 5 years. But that doesn’t mean everyone is succeeding with the platform. Service providers and high end retailers often struggle to convert impressions into leads and sales. The strategy detailed in this article is designed to help them produce much better results. A lot of…
How to Increase the Value of Website Visitors with Facebook Live Chat
Wondering how to drive more leads and sales online? Want to increase your website’s conversion rate? In this article, you’ll discover how to use Facebook live chat to start a conversation with your website visitors and significantly increase your conversion rate. Increasing Website Visitor Value All digital marketers want more website traffic, because more website…
Facebook Ads Relevance Score: 11 Ways to Improve it in 2020
The Facebook ads relevance score is a number from 1-10 that shows how well your ad is being received by your target audience. Each individual ad is given a relevance score once it has generated more than 500 impressions. 10 is the highest relevance score an ad can achieve, 1 is the lowest. The more…
41 Facebook Advertising Tips for Success in 2020
Looking to crush it with Facebook ads in 2020? These 41 Facebook advertising tips will definitely help… #1 Video, Video, Video, Video All things being equal, video ads on Facebook outperform regular image ads and other ad formats. There are notable exceptions, as you can see from Facebook advertising tip 8, but for the majority…
How to Create an Evergreen Facebook Retargeting Campaign that Avoids Ad Fatigue
Want to create a Facebook retargeting campaign that doesn’t require frequent adjustments? Wondering how to avoid ad fatigue with small retargeting audiences? In this article, you’ll discover how to create an evergreen Facebook retargeting campaign that simultaneously promotes multiple ads and uses the frequency capping feature. Facebook Retargeting Campaigns It’s now well established that retargeting…
How to Use Facebook Ad Bid Caps to Prevent Skyrocketing Costs
In this article I’m going to show you how Facebook ad bid caps work. But first I need to explain why they are important… Facebook advertising is a competitive market place. How much your ads cost depends on a number of factors, but one of the most important is the competition. More Facebook advertisers equals…
7 Facebook Ad Targeting Tips to Boost ROI in 2020
Want to significantly boost your Facebook advertising ROI in 2020? Targeting is one of the most important components of any campaign, and these 7 Facebook ad targeting tips will definitely help… 1) Retarget Website Visitors The people that have already visited your website are much hotter prospects than those that haven’t. They have demonstrated that…
How to Use the New Facebook Marketplace Ad Placement
Want to know how to use the Facebook Marketplace ad placement? In this article, you’ll learn how to use this brand new feature and which businesses and products it is best suited for. Facebook’s Marketplace Explained Before we get into the detail of using the Facebook Marketplace ad placement, it’s important to fully understand what…
11 Ways to Combat Facebook Ad Fatigue
If you advertise to the same audience, with the same ad creative for an extended period of time, Facebook ad fatigue will set in. And Facebook ad fatigue very often leads to a drop off in results. When your prospects become bored with your ads, they are very unlikely to take the action you want…
