How to Create a Facebook Ads Frequency Cap

facebook ad frequency caps

In this guide, I’m going to show you how to create a Facebook Ads frequency cap. Frequency caps can be very valuable because they can stop people within your target audience from seeing your ads too oten. For instance, you don’t necessarily want someone to see your same ad 20 times in one week because…

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Facebook Page vs. Facebook Group – Which is Best?

facebook page vs facebook group

This is one of those things that can get really confusing really fast. Facebook has pages and groups. They seem similar on the surface, but have different functions. I get questions regularly about the difference between the two and when you should use each one. In this guide I’m going to be showing your what…

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The Ideal Facebook Ads Audience Size

Facebook ads audience size

I get this question all the time: “Ben, how big should my Facebook audience size be?” Like most things in Facebook, this question doesn’t have one set answer. So, what I’m going to do is go over my general rules for national or international audiences, and then the rules for local businesses. They aren’t the…

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How to Create Facebook Lead Forms that Convert in 2020

facebook lead forms

Some of the most powerful campaigns you can run are Facebook lead generation campaigns. If you set them up well, they can pull in a steady stream of qualified prospects into your business. In this tutorial, I’m going to show you how to use the native Facebook lead forms in your Facebook lead generation campaign.…

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How to Create a Facebook Custom Conversion

facebook custom conversion

Facebook custom conversions can give you a lot more flexibility in how you run your campaigns. In this guide, I’m going to show you how to set up Facebook custom conversion events. Important! In order to set up custom conversions you have to have the Facebook Pixel installed on your site. This is much easier…

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How To Create Facebook Slideshow Ads That Convert!

facebook slideshow ads

There are a ton of ad formats on Facebook, and it can get confusing to know which one to use and in what circumstance to use it. That’s why, in this article, I’m going to show you how to create Facebook slideshow ads and in what circumstances you should use them. Why Use Facebook Slideshow…

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Facebook Buying Types – Auction vs. Reach & Frequency

facebook buying types reach and frequency vs auction

Facebook ads can be confusing with all the options for what seems like…. everything. That’s why when I’m putting together guides and tutorials I like to show you what to skip, as well as what to consider. But even if you know what to skip most of the time, it’s a good idea to know…

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How to Advertise an Interior Design Business on Facebook

how to advertise an interior design business on facebook

Today I’m going to go over how to advertise an interior design business on Facebook. At our agency we’ve done this very successfully several times – getting quality leads and new customers for interior design firms. One of the things that I get a lot of requests for are examples of industry specific types of…

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Facebook Targeting Tool – How to Target Friends of People Who Like Your Page

target friends of people who like your facebook page

In this tutorial, I’m going to show you a feature in the Facebook targeting tool called connections that a lot of people don’t know about, but that can be quite powerful when used correctly. This is the ability to target friends of people who like your Facebook page. We’re not targeting the people who like…

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6 Successful Facebook Ads to Copy in 2021

6 successful facebook ads to copy in 2020

This is a post that I’m excited to write! We’ve created lots of ads for our clients, and I’m going to show you 6 successful Facebook ads and how and WHY they work. I’ll also show you the techniques that are important. BONUS: I have a 5 part Facebook Ad Template that I give away…

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