How To Set A Facebook Ad Budget For Your Business in 2018

How to set your Facebook ad budget

There are many ways to approach this and you can definitely find differing advice online. But here’s how I approach the scary Facebook ad budget question for our business and what I recommend my clients do as well. In fact, this will work for any online advertising, it’s not limited to Facebook. But before I…

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How to Create Facebook Reach Ads Using the Reach Objective

how to create Facebook reach ads

There are 13 different Facebook ad objectives and each has its place. But sometimes you just want to get your message out to as many people as possible, and that’s what Facebook reach ads are for. Facebook ad objectives are split into 3 categories: Awareness, Consideration and Conversion: Reach falls under the Awareness category and…

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How To Promote Your Blog On Facebook

promote your blog on facebook

Picture this:  You’ve just written an EPIC blog post and you’re super excited to hit the ‘publish’ button and let the world see your new content.  But how do you get people to actually SEE your blog post? There are a ton of ways you can promote your blog post across various outlets, but today…

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Which Facebook Ad Bidding Strategy Should You Use: Lowest Cost or Target Cost?

Facebook ad bidding

Scaling a Facebook ad campaign whilst maintaining a low cost per lead or sale can be very difficult. There are 2 Facebook ad bidding strategies to help you tackle this issue. If you’re not achieving the ROI that you’re looking for. Or if you are, but only with a small ad budget, ad bid strategies…

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How to Retarget Website Visitors on Facebook

retarget website visitors on facebook

Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or remarketing, is a form of online advertising where marketers advertise to people that have already interacted with their business. There are many…

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3 Ways to Combat Facebook Ad Frequency Issues

Facebook ad frequency

First, let’s define Facebook ad frequency. It’s a very straightforward concept. Facebook ad frequency refers to the number of times the average person within your target audience has been shown a particular ad. For example, an ad frequency of 5, means the average person within your selected targeting options has been served your ad 5…

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How to Use the Target Cost Bid Strategy to Scale Facebook Campaigns

target cost bid strategy

Many advertisers have scaled initially profitable Facebook ad campaigns and seen their ad costs skyrocket as a result. As you spend more, you advertise to a larger number of people and the larger your audience is, the less specific it becomes. Facebook is aware of this problem and they have created the target cost bid strategy…

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How to Use the CBR Method to Build a Brand on Facebook

build a brand on facebook

Facebook ads can be a fantastic tool to generate leads and sales. But I would argue that their most effective application is to build a brand on Facebook. In this article, I walk you through the step by step process I used to build my brand with Facebook. In fact, I have used this Facebook…

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The 13 Facebook Ad Campaign Objectives You Need To Know in 2018

facebook ad objectives

When creating a Facebook ad campaign, it’s really important that you select the most appropriate Facebook ad objective… Because Facebook will optimise your campaign for that objective. It’s well documented that Facebook’s targeting algorithms are pretty darn smart. They can work out who within your target audience is most likely to take your desired action……

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How To Scale Facebook Campaigns With Lookalike Audiences

facebook lookalike audiences

So you’ve got a Facebook campaign that’s delivering a great ROI and you’re looking to scale it… Firstly – congratulations! Creating a profitable Facebook advertising campaign is not easy so give yourself a pat on the back. Secondly – how do you scale Facebook campaigns? The obvious answer seems to be: Increase your ad budget…

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