How to SCALE a Facebook Ad Campaign

how to scale a facebook ad campaign

In this guide, I’m going to show you how to scale a Facebook ad campaign. Let’s say that you have a campaign that’s been delivering good results and is profitable on a cost per result basis for you. At that point, you probably want to increase the budget in order to scale it. There are…

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How Many Facebook Ads Should You Run?

how many facebook ads

I get a lot of questions about how many Facebook ads to run at any given time. It’s a good question. You want to run enough to give yourself the greatest chance of success, but not so many that you compete against yourself or overload Facebook’s delivery mechanisms. I’m going to discuss how to think…

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How To Target Your Competitor’s Customers With Facebook Ads

how to target your competitor's customers with facebook ads

Have you ever wished you could target the customers of your competition with Facebook ads? Maybe you are able to: Provide the customer with a lower price Get them a more innovated product or service Give them unique features that the competition doesn’t have In those cases it would be smart to let the customers…

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How to Get Instagram Followers with Facebook & Instagram Ads

how to get instagram followers with facebook ads and instagram ads

A lot of people ask me how to get Instagram followers using Facebook ads. But when I started testing this, I found out that the process isn’t as straightforward as it seems. But after running some experiments I found some strategies that work really well for getting Instagram followers with Facebook ads and I’m excited…

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How to Set a Facebook Ads Schedule with Rules

set a facebook ads schedule with rules

In many businesses there are certain times of the day or certain times of the week where you actually want your Facebook ad campaigns to run. This is particularly true if you are looking to generate leads. Maybe you need to be able to contact leads right away or you might get higher quality leads…

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How to Build an Audience with Facebook Ads

how to build an audience with facebook ads

Building an audience with Facebook ads is something that is FAR undervalued when it comes to Facebook advertising. But here’s the thing. When it comes to digital marketing if you can build an audience, you can take the people in your audiences and target them at later dates. The return on investment of doing this…

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Why Do Facebook Ad Results DROP OFF After a Few Days?

facebook ad results drop off

Many Facebook advertisers have had the experience where they launch a new Facebook ad campaign and it does really well… for 2 to 10 days. Sometimes they get 14 days out of it. Then all of the sudden, the entire campaign just DROPS off. The cost per conversion goes through the roof and leads and/or…

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Facebook Ads B2B Targeting Tutorial

facebook ads B2B targeting

Reaching other business on Facebook is a lot harder than reaching end consumers. Because of that a lot of people think that you can’t advertise any sort of B2B products or services using Facebook ads or Instagram ads. And that’s not true. B2B targeting is more tricky and it’s more difficult to get it right,…

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How to Create a Facebook Ads Frequency Cap

facebook ad frequency caps

In this guide, I’m going to show you how to create a Facebook Ads frequency cap. Frequency caps can be very valuable because they can stop people within your target audience from seeing your ads too oten. For instance, you don’t necessarily want someone to see your same ad 20 times in one week because…

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Facebook Page vs. Facebook Group – Which is Best?

facebook page vs facebook group

This is one of those things that can get really confusing really fast. Facebook has pages and groups. They seem similar on the surface, but have different functions. I get questions regularly about the difference between the two and when you should use each one. In this guide I’m going to be showing your what…

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