How to Set a Facebook Ads Schedule with Rules

set a facebook ads schedule with rules

In many businesses there are certain times of the day or certain times of the week where you actually want your Facebook ad campaigns to run. This is particularly true if you are looking to generate leads. Maybe you need to be able to contact leads right away or you might get higher quality leads…

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How to Build an Audience with Facebook Ads

how to build an audience with facebook ads

Building an audience with Facebook ads is something that is FAR undervalued when it comes to Facebook advertising. But here’s the thing. When it comes to digital marketing if you can build an audience, you can take the people in your audiences and target them at later dates. The return on investment of doing this…

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Why Do Facebook Ad Results DROP OFF After a Few Days?

facebook ad results drop off

Many Facebook advertisers have had the experience where they launch a new Facebook ad campaign and it does really well… for 2 to 10 days. Sometimes they get 14 days out of it. Then all of the sudden, the entire campaign just DROPS off. The cost per conversion goes through the roof and leads and/or…

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Facebook Ads B2B Targeting Tutorial

facebook ads B2B targeting

Reaching other business on Facebook is a lot harder than reaching end consumers. Because of that a lot of people think that you can’t advertise any sort of B2B products or services using Facebook ads or Instagram ads. And that’s not true. B2B targeting is more tricky and it’s more difficult to get it right,…

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How to Create a Facebook Ads Frequency Cap

facebook ad frequency caps

In this guide, I’m going to show you how to create a Facebook Ads frequency cap. Frequency caps can be very valuable because they can stop people within your target audience from seeing your ads too oten. For instance, you don’t necessarily want someone to see your same ad 20 times in one week because…

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Facebook Page vs. Facebook Group – Which is Best?

facebook page vs facebook group

This is one of those things that can get really confusing really fast. Facebook has pages and groups. They seem similar on the surface, but have different functions. I get questions regularly about the difference between the two and when you should use each one. In this guide I’m going to be showing your what…

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The Ideal Facebook Ads Audience Size

Facebook ads audience size

I get this question all the time: “Ben, how big should my Facebook audience size be?” Like most things in Facebook, this question doesn’t have one set answer. So, what I’m going to do is go over my general rules for national or international audiences, and then the rules for local businesses. They aren’t the…

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How to Create Facebook Lead Forms that Convert in 2020

facebook lead forms

Some of the most powerful campaigns you can run are Facebook lead generation campaigns. If you set them up well, they can pull in a steady stream of qualified prospects into your business. In this tutorial, I’m going to show you how to use the native Facebook lead forms in your Facebook lead generation campaign.…

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How to Create a Facebook Custom Conversion

facebook custom conversion

Facebook custom conversions can give you a lot more flexibility in how you run your campaigns. In this guide, I’m going to show you how to set up Facebook custom conversion events. Important! In order to set up custom conversions you have to have the Facebook Pixel installed on your site. This is much easier…

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How To Create Facebook Slideshow Ads That Convert!

facebook slideshow ads

There are a ton of ad formats on Facebook, and it can get confusing to know which one to use and in what circumstance to use it. That’s why, in this article, I’m going to show you how to create Facebook slideshow ads and in what circumstances you should use them. Why Use Facebook Slideshow…

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