How to Use the New Facebook Marketplace Ad Placement

Facebook Marketplace ad placement

Want to know how to use the Facebook Marketplace ad placement? In this article, you’ll learn how to use this brand new feature and which businesses and products it is best suited for. Facebook’s Marketplace Explained Before we get into the detail of using the Facebook Marketplace ad placement, it’s important to fully understand what…

Continue Reading

11 Ways to Combat Facebook Ad Fatigue

Facebook ad fatigue

If you advertise to the same audience, with the same ad creative for an extended period of time, Facebook ad fatigue will set in. And Facebook ad fatigue very often leads to a drop off in results. When your prospects become bored with your ads, they are very unlikely to take the action you want…

Continue Reading

What is the Facebook Ads Learning Phase? And Why Does it Matter?

Facebook ads learning phase

The Facebook ads learning phase is critical to their campaign optimization process. Here’s how it works: How the Facebook Ads Learning Phase Works: When you create an ad set and select an objective, Facebook will optimise your campaign for that objective. In other words, Facebook will put your ads in front of people that are…

Continue Reading

3 Keys to Success with Facebook App Install Ads

Facebook app install ads

So you’ve spent a lot of time and money creating an app, and now you need to find a way to generate users. Facebook app install ads is one of the best ways to do just that. Generating app installs is not easy. There are over 2 million apps available in the Apple App Store,…

Continue Reading

Facebook Ads Relevance Score: What You Need to Know in 2018

facebook ads relevance score

Facebook’s ad relevance score is a number from 1-10 that shows how well your ad is being received by your target audience. Each individual ad is given a relevance score once it has generated more than 500 impressions, with 10 being the highest. The more “relevant” your ad is to the needs and interests of…

Continue Reading

How To Set A Facebook Ad Budget For Your Business in 2018

How to set your Facebook ad budget

There are many ways to approach this and you can definitely find differing advice online. But here’s how I approach the scary Facebook ad budget question for our business and what I recommend my clients do as well. In fact, this will work for any online advertising, it’s not limited to Facebook. But before I…

Continue Reading

How to Create Facebook Reach Ads Using the Reach Objective

how to create Facebook reach ads

There are 13 different Facebook ad objectives and each has its place. But sometimes you just want to get your message out to as many people as possible, and that’s what Facebook reach ads are for. Facebook ad objectives are split into 3 categories: Awareness, Consideration and Conversion: Reach falls under the Awareness category and…

Continue Reading

How To Promote Your Blog On Facebook

promote your blog on facebook

Picture this:  You’ve just written an EPIC blog post and you’re super excited to hit the ‘publish’ button and let the world see your new content.  But how do you get people to actually SEE your blog post? There are a ton of ways you can promote your blog post across various outlets, but today…

Continue Reading

Which Facebook Ad Bidding Strategy Should You Use: Lowest Cost or Target Cost?

Facebook ad bidding

Scaling a Facebook ad campaign whilst maintaining a low cost per lead or sale can be very difficult. There are 2 Facebook ad bidding strategies to help you tackle this issue. If you’re not achieving the ROI that you’re looking for. Or if you are, but only with a small ad budget, ad bid strategies…

Continue Reading

25 Facebook Advertising Tips for Success in 2018

facebook advertising tips

Looking to crush it with Facebook ads in 2018? These 25 Facebook advertising tips will definitely help… #1 Video, Video, Video, Video All things being equal, video ads on Facebook outperform regular image ads and other ad formats. There are notable exceptions, as you can see from Facebook advertising tip 8, but for the majority…

Continue Reading

Page 1 of 10