Long Term Approach To Facebook Advertising

Long term Facebook advertising

Transcript: Hi, guys. It’s Ben Heath here from Lead Guru, and in this video, I’m gonna talk about how I approach Facebook advertising, because from what I’ve seen, I approach advertising on Facebook very differently to most people that I see on online, most people that I talk to. And that’s ’cause I take a…

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Using Facebook For Brand Awareness

Using Facebook For Brand Awareness

Transcript: Hi guys, it’s Ben Heath from Lead Guru. And in this video, I’m going to talk about Facebook as a tool for branding, for increasing your brand awareness. So, basically, you can split digital marketing into two categories. You could split it into direct response advertising and into brand awareness advertising. And just to…

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Email List or Facebook Messenger List?

Email List or Facebook Messenger List

Transcript: Hi guys, it’s Ben Heath here, from Lead Guru, and if you’re watching any of my recent videos you’ll know that I’m really excited about Facebook messenger ads right now. Something we’re doing a huge amount of experiments with, really really excited about, if you don’t know what they are, I’ve created a video…

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Facebook Messenger Sequences: The New Email Autoresponder

Facebook Messenger Sequences

Transcript: Hi guys, it’s Ben Heath here from Lead Guru and in this video I’m going to talk about Facebook Messenger Sequences. Some of you may not know this but just like with an email auto responder you can have a sequence. Which is basically a set of messages that are sent to people automatically…

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Facebook Messenger Ads: Image Ads vs Video Ads

image ads vs video ads

Facebook Messenger Ads: Image Ads vs Video Ads In this video I let you guys know about the results that we’ve seen from a really interesting experiment we’ve been running recently with Facebook Messenger ads. If you haven’t seen the video I created recently that explains what Facebook Messenger ads are and how powerful they are,…

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How Often Should You Email Your List?

how often should you email your list

How Often Should You Email Your List? The most common question I receive about email marketing is: How often should you email your list? And this is a really important question to get right. It’s really important to get this right because there’s obviously a balancing act. You could try and email your list every…

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The Power Of Facebook Messenger Ads

Facebook Messenger Ads

Facebook Messenger Ads If you’ve kept up to date with the latest Facebook advertising developments, then you’ll have heard of Facebook Messenger ads. And in this video I explain what they are, and why you should start using them RIGHT NOW. Facebook Messenger ads are awesome and I’ll explain why. There are a few different…

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What Is The Facebook Pixel?

what is the Facebook pixel

What is the Facebook Pixel? This is a question I get asked all the time. What is the Facebook Pixel and how does it work? Well that’s exactly what I cover in this video. Most people who advertise on Facebook have heard of the Facebook Pixel, but a lot of them aren’t really sure what…

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Facebook Custom Audiences Explained

Facebook Custom Audiences

What Are Facebook Custom Audiences? In this video I explain what Facebook custom audiences are and why they are so valuable. So a Custom Audience is an ad targeting option that lets you find people who already know your business on Facebook. The last part of that definition is key. A custom audience contains people that already…

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How To Write Effective Facebook Ad Copy

Facebook ad copy

How To Write Effective Facebook Ad Copy In this video I talk about how you can write really effective copy for your Facebook ads. Most people don’t spend enough time on this, but the text that’s included in your ads is obviously really important. Whether your using videos or images in your ads, it’s often…

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