Facebook Ad Mistake #5: Assessing ROI Too Early

Assessing ROI too early

#5 in my 5 part series about the most common Facebook advertising mistakes that I see is: Assessing the ROI that your Facebook ad campaigns generate too early. Only a small percentage of your target market are going to buy from you after seeing 1 ad, once. That doesn’t mean they will never buy your…

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3 Facebook Ad Campaign Objectives You Should Be Using

Facebook ad campaign objectives

3 Facebook Ad Campaign Objectives You Should Be Using In this post I’m going to talk about three Facebook ad campaign objectives that you should probably be using if you’re advertising on Facebook. When you create a Facebook ad campaign, the campaign objective that you choose is really important because Facebook will optimise your campaign…

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Facebook Ad Mistake #4: Ignoring New Facebook Features

new facebook features

#4 in my 5 part series about the most common Facebook advertising mistakes that I see is: Ignoring new Facebook advertising features. Facebook consistently releases new features which can be difficult for us advertisers to keep up… …but it presents a fantastic opportunity. New features are nearly always most effective when they are brand new.…

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Facebook Ad Mistake #3: Using 1 Facebook Ad Campaign

Facebook ad mistakes

#3 in my 5 part series about the most common Facebook advertising mistakes that I see is: Only using 1 Facebook ad campaign. A lot of the Facebook ad accounts that I take a look at only have 1 campaign live at any one time and have only ever used 1 type of campaign. But…

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Facebook Ad Mistake #2: Wrong Facebook Campaign Objective

wrong facebook campaign objective

Transcript: – Hi guys, it’s Ben Heath here from Lead Guru and this is the second video in a series of five I’m doing all about the most common Facebook advertising mistakes, that I see people make. So, number two is using the wrong campaign objectives, so put that up there, so wrong campaign objective.…

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Facebook Ad Mistake #1: Not Using The Facebook Pixel

using the Facebook pixel

Transcript: – Hi guys, I’m Ben Heath from Lead Guru, and in this video, this is gonna be the first one of a series of five I’m gonna do covering the five most common Facebook advertising mistakes that I see small business owners, entrepreneurs and marketers make when they’re trying to advertise their products and…

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Video Ads On Facebook: Face To Camera Videos

video ads on Facebook

Transcript: – Hi guys, this is Ben Heath from Lead Guru. In this video, I want to talk to you about video ads on Facebook, and this is a little bit of a meta video, because you’re probably watching this video right now on Facebook, and it probably is a video ad, I’m probably promoting…

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How To Build An Email List With Facebook

how to build an email list with facebook

Transcript: – Hi guys, this is Ben Heath from Lead Guru and in this video I’m going to tell you about how you can build an email list with Facebook. So, if you ask any digital marketer they’ll tell you that an email list is such a valuable thing. It’s a really valuable digital asset…

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5-Steps To Fix Unprofitable Facebook Campaigns

fix unprofitable Facebook campaigns

Transcript: – Hi guys, It’s Ben Heath here from Lead Guru, and in this video, I’m going to run through five steps you can take to fix your unprofitable Facebook campaign. So if you’ve got Facebook campaigns that aren’t really working very well right now, this is definitely the video for you. So the first…

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Facebook Ads Don’t Work?

Facebook ads don't work

Transcript: – Hi guys, it’s Ben Heath from Lead Guru, and this video’s gonna be a little bit different to my usual ones. I want to address the people who say Facebook ads or Facebook advertising doesn’t work. And this is something that I hear, I’m sure someone has said that to you in the…

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