How to Use Facebook Ad Bid Caps to Prevent Skyrocketing Costs

Facebook ad bid caps

In this article I’m going to show you how Facebook ad bid caps work. But first I need to explain why they are important… Facebook advertising is a competitive market place. How much your ads cost depends on a number of factors, but one of the most important is the competition. More Facebook advertisers equals…

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7 Facebook Ad Targeting Tips to Boost ROI in 2021

Facebook Ad Targeting Tips

Want to significantly boost your Facebook advertising ROI in 2020? Targeting is one of the most important components of any campaign, and these 7 Facebook ad targeting tips will definitely help… 1) Retarget Website Visitors The people that have already visited your website are much hotter prospects than those that haven’t. They have demonstrated that…

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How to Use the New Facebook Marketplace Ad Placement

Facebook Marketplace ad placement

Want to know how to use the Facebook Marketplace ad placement? In this article, you’ll learn how to use this brand new feature and which businesses and products it is best suited for. Facebook’s Marketplace Explained Before we get into the detail of using the Facebook Marketplace ad placement, it’s important to fully understand what…

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11 Ways to Combat Facebook Ad Fatigue

Facebook ad fatigue

If you advertise to the same audience, with the same ad creative for an extended period of time, Facebook ad fatigue will set in. And Facebook ad fatigue very often leads to a drop off in results. When your prospects become bored with your ads, they are very unlikely to take the action you want…

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3 Keys to Success with Facebook App Install Ads

Facebook app install ads

So you’ve spent a lot of time and money creating an app, and now you need to find a way to generate users. Facebook app install ads is one of the best ways to do just that. Generating app installs is not easy. There are over 2 million apps available in the Apple App Store,…

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How To Set A Facebook Ad Budget For Your Business in 2021

facebook ad budget

There are many ways to approach this and you can definitely find differing advice online. But here’s how I approach the scary Facebook ad budget question for our business and what I recommend my clients do as well. In fact, this will work for any online advertising, it’s not limited to Facebook. But before I…

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How to Create Facebook Reach Ads Using the Reach Objective

how to create Facebook reach ads

There are 13 different Facebook ad objectives and each has its place. But sometimes you just want to get your message out to as many people as possible, and that’s what Facebook reach ads are for. Facebook ad objectives are split into 3 categories: Awareness, Consideration and Conversion: Reach falls under the Awareness category and…

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Which Facebook Ad Bidding Strategy Should You Use: Lowest Cost or Target Cost?

Facebook ad bidding

Scaling a Facebook ad campaign whilst maintaining a low cost per lead or sale can be very difficult. There are 2 Facebook ad bidding strategies to help you tackle this issue. If you’re not achieving the ROI that you’re looking for. Or if you are, but only with a small ad budget, ad bid strategies…

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How to Retarget Website Visitors on Facebook

retarget website visitors on facebook

Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or remarketing, is a form of online advertising where marketers advertise to people that have already interacted with their business. There are many…

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3 Ways to Combat Facebook Ad Frequency Issues

Facebook ad frequency

First, let’s define Facebook ad frequency. It’s a very straightforward concept. Facebook ad frequency refers to the number of times the average person within your target audience has been shown a particular ad. For example, an ad frequency of 5, means the average person within your selected targeting options has been served your ad 5…

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