How to Build Facebook Custom Audiences for Business – 2021 Guide

facebook custom audiences

Custom audiences are a type of audience in Facebook that almost every business uses at some point. Every single client we work with uses custom audiences in their sales funnels as part of their targeting strategy. That’s because this type of Facebook targeting is very powerful – especially when used as part of an overall…

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Facebook Audience Insights Explained – How to Find Killer Facebook Targeting Options

Facebook audience insights

Facebook audience insights is a fantastic tool for fining targeting options to run ads to on the Facebook ads platform. But I find that not a lot of businesses use it or know how to use it well. You may know that I’m a big fan of using lookalike audiences that are based off of…

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How to Create a Lookalike Audience in Facebook

how to create a lookalike audience in facebook

One of the most powerful features that Facebook offers it’s advertisers are lookalike audiences. They are nearly always the best converting cold audiences that we use in our agency – our clients LOVE the results they get with these audiences. They are an extremely powerful way to get leads or sales flowing into your business.…

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The Best Way to Get Likes on a Facebook Business Page (94,000 and counting)

how to generate facebook page likes

There are a lot of rumors going around right now about Facebook pages and how they are worthless and how you shouldn’t bother getting likes on your Facebook business page. This is complete rubbish. As of the moment I am writing this I have generated 94,663 likes on my facebook page. And I generate likes…

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How to Add 1,000 Members to Your Facebook Group Fast!

It used to be that having a fan page or a business page was a great way to get organic reach on Facebook. Unfortunately, that doesn’t work anymore. Pages are having a harder and harder time with solid organic reach and seeing increasingly diminished returns on their efforts. Now businesses use Facebook groups instead. But…

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How To Create Your First Facebook Ad Campaign in 2021

first facebook ad campaign

Want to know how to create your first Facebook ad campaign? I can see why… For starters, there are more than 2.3 billion people on Facebook today — that’s roughly a third of the world’s population. That huge audience size is one of the things that makes Facebook an ideal marketing platform for a lot…

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8 Facebook Copywriting Techniques To Create Killer Facebook Ads

facebook copywriting techniques

Looking to improve your Facebook ad copy? In this article, I’ve included 8 of my favourite Facebook copywriting techniques. But how important are Facebook copywriting techniques? Well, Facebook currently boasts approximately 2.38 active monthly users. Advertising on the platform is clearly an easy way to reach a large number of potential leads. And you’re far…

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11 Examples of Successful Facebook Ads in 2021

successful facebook ads

Are you looking for inspiration for your next Facebook advertising campaign? It doesn’t matter whether you are B2B or B2C – many businesses have found success in generating brand awareness, traffic, and engagement through the Facebook ad platform. In this post, I’ll share eleven examples of successful Facebook ads that I have seen in my…

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4 Facebook Ad Types That Generate Sales Fast in 2021!

Facebook ad types

There’s a good reason Facebook Ads are so wildly popular for businesses of all sizes and from all industries: They can be exceptionally effective, as long as they’re used correctly. An essential part of this, of course, is choosing the right Facebook ad types for each campaign. Facebook Ads are versatile, and can help you…

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15 Facebook Ad Placements in Ads Manager Explained

Facebook ad placements

Want to reach more customers on Facebook? If so, Facebook Ads Manager allows you to choose the places where your ads are most likely to raise brand awareness, drive traffic to your website, increase app installs, obtain more video views, collect leads, improve conversions, and increase sales. In this post, we’re going to explore 15…

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