How to Increase the Value of Website Visitors with Facebook Live Chat

Facebook Live Chat

Wondering how to drive more leads and sales online? Want to increase your website’s conversion rate? In this article, you’ll discover how to use Facebook live chat to start a conversation with your website visitors and significantly increase your conversion rate. Increasing Website Visitor Value All digital marketers want more website traffic, because more website…

Continue Reading

Facebook Ads Relevance Score: 11 Ways to Improve it in 2018

facebook ads relevance score

The Facebook ads relevance score is a number from 1-10 that shows how well your ad is being received by your target audience. Each individual ad is given a relevance score once it has generated more than 500 impressions. 10 is the highest relevance score an ad can achieve, 1 is the lowest. The more…

Continue Reading

41 Facebook Advertising Tips for Success in 2019

Facebook advertising tips

Looking to crush it with Facebook ads in 2019? These 41 Facebook advertising tips will definitely help… #1 Video, Video, Video, Video All things being equal, video ads on Facebook outperform regular image ads and other ad formats. There are notable exceptions, as you can see from Facebook advertising tip 8, but for the majority…

Continue Reading

How to Create an Evergreen Facebook Retargeting Campaign that Avoids Ad Fatigue

Facebook retargeting campaign

Want to create a Facebook retargeting campaign that doesn’t require frequent adjustments? Wondering how to avoid ad fatigue with small retargeting audiences? In this article, you’ll discover how to create an evergreen Facebook retargeting campaign that simultaneously promotes multiple ads and uses the frequency capping feature. Facebook Retargeting Campaigns It’s now well established that retargeting…

Continue Reading

How to Use Facebook Ad Bid Caps to Prevent Skyrocketing Costs

Facebook ad bid caps

In this article I’m going to show you how Facebook ad bid caps work. But first I need to explain why they are important… Facebook advertising is a competitive market place. How much your ads cost depends on a number of factors, but one of the most important is the competition. More Facebook advertisers equals…

Continue Reading

7 Facebook Ad Targeting Tips to Boost ROI in 2018

Facebook Ad Targeting Tips

Want to significantly boost your Facebook advertising ROI in 2018? Targeting is one of the most important components of any campaign, and these 7 Facebook ad targeting tips will definitely help… 1) Retarget Website Visitors The people that have already visited your website are much hotter prospects than those that haven’t. They have demonstrated that…

Continue Reading

How to Use the New Facebook Marketplace Ad Placement

Facebook Marketplace ad placement

Want to know how to use the Facebook Marketplace ad placement? In this article, you’ll learn how to use this brand new feature and which businesses and products it is best suited for. Facebook’s Marketplace Explained Before we get into the detail of using the Facebook Marketplace ad placement, it’s important to fully understand what…

Continue Reading

11 Ways to Combat Facebook Ad Fatigue

Facebook ad fatigue

If you advertise to the same audience, with the same ad creative for an extended period of time, Facebook ad fatigue will set in. And Facebook ad fatigue very often leads to a drop off in results. When your prospects become bored with your ads, they are very unlikely to take the action you want…

Continue Reading

What is the Facebook Ads Learning Phase? And Why Does it Matter?

Facebook ads learning phase

The Facebook ads learning phase is critical to their campaign optimization process. Here’s how it works: How the Facebook Ads Learning Phase Works: When you create an ad set and select an objective, Facebook will optimise your campaign for that objective. In other words, Facebook will put your ads in front of people that are…

Continue Reading

3 Keys to Success with Facebook App Install Ads

Facebook app install ads

So you’ve spent a lot of time and money creating an app, and now you need to find a way to generate users. Facebook app install ads is one of the best ways to do just that. Generating app installs is not easy. There are over 2 million apps available in the Apple App Store,…

Continue Reading

Page 1 of 10