Facebook Advertising Agency - What we do

Lead Guru is a UK-based Facebook advertising agency that helps businesses increase revenue through lead and sale generation.

Whilst we used to work on multiple platforms as an advertising agency, Facebook (& Instagram) is now our sole focus. That level of specialization is rare in our industry and it certainly gives a competitive advantage that allows us to deliver industry leading returns on ad spend.

Where possible, we like to go beyond single Facebook ad campaigns and build comprehensive lead and sales funnels. Having spent millions of pounds (and dollars) on live Facebook ad campaigns we know this hands-on approach is required to consistently deliver outstanding results.

We know that our Facebook advertising services are accountable to the ROI they generate and because of that, we leave no stone unturned.

Our service covers everything you need to achieve fantastic results, including:

Ad account audit – Provided you have previous Facebook ad account activity, we start with an extensive ad account audit which can help us identify areas for improvement and speed up the optimization process.
Full campaign structure – Most of the Facebook ad campaigns we create follow our unique CBO structure. This allows us to test multiple variables without overloading Facebook’s optimization process.
Extensive audience research – We use Facebook’s audience insights tool, along with your knowledge of your ideal customers to perform extensive audience research. Through this research we can often find previously overlooked high-performing targeting options.
Audience creation – Where possible, we use your digital assets to create custom audiences and lookalike audiences that can be targeted. We also create the framework within your ad account for newly engaged audiences to automatically be added to retargeting lists.
Ad creation – We use your best images/videos, or source alternatives where necessary, and use our copywriting experience to create a range of high-converting ads.
Pixel tracking – We set up all the necessary Pixel tracking within your Facebook ad account and provide your webmaster, or whoever deals with your website, with the code and installation instructions.
Location targeting – By researching the area in which you operate, and where most of your customers come from, we establish the best locations to advertise to. This will take into account predicted audience size and the products and services you offer.
Audience adjustments and budget reallocation – We use conversion and audience insights data to find the groups of people (demographics, interests, etc.) that respond best to your campaigns. We then use that data to optimize your campaigns.
Ad testing and optimization – We monitor the performance of each ad, pausing the underperformers and creating new ads to test against the best performers. We like to continually test new ad creative as we know this is often an area that can make a big difference to your ROAS (return on ad spend).
Placement targeting adjustments – We use conversion data and engagement reports to assess how well each placement is performing. If certain options are significantly outperforming others, we divert budget accordingly.
Strategic adjustments – We make any necessary strategic adjustments, including new campaign and sales funnel creation to ensure your Facebook advertising campaigns are delivering the best results possible.

The opportunity to provide Facebook advertising agency services and transform businesses by doing so, is a true privilege. We have been very fortunate to work with many fantastic business owners, entrepreneurs and marketers.

Seeing businesses take off because of high-converting Facebook ad campaigns is incredibly exciting. It is something we love being a part of and something we are very excited to continue doing.

We’d love to be a part of your journey and help you take your business to the next level with our Facebook advertising expertise.

If you would like to find out more about our Facebook advertising services and how we can help you grow your business, click the button below to schedule a free strategy session.

Interested in our Facebook Advertising services?

Schedule a Free Strategy Session

Our Community

Over the past 5 years we have built a Facebook community of more than 150,000 people from all over the world.

We take our responsibility to those people very seriously.

That's why we consistently create and distribute high quality Facebook advertising content and premium resources.

We also like to engage with our online community as much as possible.

We'd love it if you joined our Facebook Ads Mastermind Group and got involved.

About Ben Heath

Ben Heath is a Facebook advertising expert, speaker, writer and the Founder of Lead Guru.

Over the past 5 years he has helped transform dozens of businesses, and become an established authority in the Facebook advertising industry.

Alongside creating actionable content for Lead Guru's online community, Ben is personally involved in our clients' campaigns.

He works closely with our clients to develop and implement Facebook advertising strategies that deliver industry leading ROIs.

How We Can Help You

As a Facebook Ads Agency we create, manage and optimize ad campaigns for many different businesses in many different industries. Click the button below which best describes your business to find out more about our Facebook advertising services...

eCommerce / Digital

Service Providers

What clients are saying...

"Ben and his team have done an amazing job creating and implementing our Facebook advertising strategy. During the first month of working with them, they reduced our cost per app install from £3 to just £1.10 in the UK, which is fantastic.

They provide a personal and professional service. I would recommend them to anyone looking to succeed with Facebook advertising."

Pasquale Cataldi ibiLive

" Working with Ben and Lead Guru was a great marketing experience. We told Ben what we wanted and with his in depth knowledge of how Facebook works he built us a great campaign that delivered.

The whole thing was fast and efficient. When we agreed on something Ben delivered on time always. Would highly recommend Lead Guru's services."

Simon Newell Renewell Water